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Cultural Vision
& Impact

Strategy. Culture. Impact.

From legacy festivals to city-defining public art, I help cities, developers, institutions, and creative brands turn arts and culture into economic engines.

As Baltimore’s first cabinet-level Senior Advisor for Arts & Culture, I led one of the most ambitious cultural revivals in the country—modernizing public art policy, transforming an arts festival into a $8.8M downtown-first economic engine, co-founding Scout Art Fair with Derrick Adams, and landing $1M from Bloomberg Philanthropies to launch Inviting Light.

Now, I work nationwide with cities, cultural institutions, and mission-aligned partners to build magnetic cultural strategies—the kind that spark tourism, drive investment, elevate artists, and turn forgotten spaces into high-performing creative assets. Whether you're producing a signature festival, launching a bold public art initiative, or rewriting policy to center creativity—I deliver real outcomes, not just inspiration.

From empty corridors to underused landmarks, I help places—and people—come alive. With deep public-sector experience and a national creative network, I know how to scale big ideas, secure funding, and make culture work harder for cities.


Done right, it doesn’t just beautify a place—it transforms it.

Let’s build something that doesn’t just inspire—it delivers.

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Why Arts & Culture Are Your Best Investment

If you're a city leader, developer, or policymaker trying to ignite economic growth, retain residents, and attract talent—start with the arts.

For every $1 invested in arts and culture, there’s a return of up to $7 in economic activity—from hospitality and tourism to real estate and retail. The creative sector isn’t a side hustle. It’s a proven economic driver that builds identity, sparks development, and strengthens social connection.

And yet, too often, small to mid-sized cities treat culture as an afterthought—when in fact, it's one of the most cost-effective and catalytic tools for revitalization. I helped turn cultural vision into real dollars and lasting change: modernizing policy, co-creating large-scale public art projects, and transforming legacy festivals like Artscape into $8.8M downtown economic engines. The key? Treating culture as infrastructure—not entertainment.

Today, I work with cities, developers, and cultural institutions across the country to implement a three-pillar strategy:

  1. Policy alignment – Embed arts into planning, zoning, and economic development.

  2. Cultural infrastructure – Invest in space, access, and visibility for creatives.

  3. Creative activation – Use festivals, installations, and experiences to build energy and pride.

This isn’t about vanity projects. It’s about ROI, belonging, and smart growth. If you want a neighborhood to feel alive—or a downtown to come back—lead with culture. The numbers follow.

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Infrastructure: Building the Foundation for a Thriving Creative Economy. 
Transform underutilized assets—vacant buildings, overlooked corridors, and outdated systems—into vibrant cultural infrastructure. 

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Policy: Embedding Arts in Governance and Economic Development.

Create systems and legislative tools that center creativity in city planning, small business support, and neighborhood development.

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Innovation: Reimagining How Cities Engage Culture, Community & Economy.

Design programs, events, campaigns, and experiences that reposition your city as a creative destination and cultural capital.

Get a Quote

Let’s Build What’s Next — Together

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TONYA MILLER HALL

© 2025 by RAUNJIBA CREATIVE

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