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Creative
Cities

A Strategic Framework for
Small to Mid Sized Municipalities

Across the country, small to mid-size cities are redefining their identities—and the most forward-thinking among them are doing it through the power of arts and culture. As a former cabinet-level Senior Advisor for Arts & Culture for the City of Baltimore, I led one of the most ambitious municipal cultural transformations in recent history—securing national funding, reimagining legacy festivals, launching policy reforms, and embedding the creative economy into urban planning and economic strategy.

Now, I partner with municipalities, counties, and cultural agencies to develop place-based strategies that spark innovation, drive tourism, economic growth, attract new residents, and create equitable opportunity for local artists and entrepreneurs.

This framework outlines a three-pillar approach designed to help cities build stronger creative ecosystems with lasting economic and social impact.

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Infrastructure: Building the Foundation for a Thriving Creative Economy. 
Transform underutilized assets—vacant buildings, overlooked corridors, and outdated systems—into vibrant cultural infrastructure. 

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Policy: Embedding Arts in Governance and Economic Development.

Create systems and legislative tools that center creativity in city planning, small business support, and neighborhood development.

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Innovation: Reimagining How Cities Engage Culture, Community & Economy.

Design programs, events, campaigns, and experiences that reposition your city as a creative destination and cultural capital.

Cultural
Institutions

Future-Proofing Cultural Institutions

Cultural institutions are the beating heart of a thriving creative ecosystem—but many are under-resourced, under-communicated, and operating with outdated playbooks. From legacy museums to emerging artist-run spaces, the next generation of arts organizations must be bold, nimble, and strategically aligned to survive and lead in today’s competitive funding and audience landscape.

As a cultural strategist with deep roots in both institutional advancement and civic placemaking, I offer a transformative framework for cultural institutions ready to level up—through intentional business development, visionary brand storytelling, and governance that matches the mission.

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Infrastructure: Strengthening the Core

Audit, fortify, and evolve the internal systems, staffing models, and governance that fuel growth and resilience.

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Policy & Practice: Embedding Equity, Strategy & Innovation

Ensure institutional policies and business practices align with mission, community needs, and long-term growth.

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Visibility & Voice: Branding, Marketing & Audience Development

Clarify the institution’s story, elevate its presence, and engage new and next-gen audiences with intention

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Let’s Build What’s Next — Together

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TONYA MILLER HALL

© 2025 by RAUNJIBA CREATIVE

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